Why Gamify?
It’s a no-brainer: making work and shopping fun boosts engagement! Gamifying business activities is now more than just a trend—it's a proven strategy to elevate engagement and productivity. Businesses are increasingly adopting mechanics like point scoring, immersive activities, digital rewards, and competitive challenges to invigorate their campaigns, marketing, events, and internal comms, all leading to measurable improvements in engagement and efficiency.
Leveraging technology to rethink engagement
Gamification is an invaluable tool to create memorable communications and importantly helps to deliver memorable human experiences in a way that engages beyond traditional tactics. Technology plays a vital role in delivering gamification in an immersive, fun, and importantly viral manner that is difficult to match with traditional tactics.
Take for example Domino’s, who with gamification boosted its earnings per customer by 30% after engaging customers with a new create-your-own pizza game. This is a just one successful example of using gamification to deliver real results and brand loyalty.
Corporate learning with immersive tech
Technological advancements are revolutionising learning by enabling personalised, interactive educational/learning experiences through AI, extended reality, and adaptive learning platforms. These innovations facilitate a more engaging, efficient, and personalised learning process, accommodating individual pace and preferences in real-time.
However, tech doesn't always have to be completely novel. For example, incorporating gamified elements like badges and leaderboards to motivate and engage learners is very effective - Deloitte launched an internal Academy for its leaders using these tools and saw a 37% increase in recurring users.
Conclusion: The Strategic Advantage of Gamification
By integrating gamification strategies bolstered by the latest technological innovations, companies are not just making business processes more enjoyable—they are also achieving better business outcomes. Whether through customer loyalty programs enhanced by digital technology or immersive learning experiences using XR, gamification is proving to be a critical tool in the modern business arsenal. This strategic approach is helping organisations achieve key performance indicators and foster a vibrant, engaging corporate culture.
Ready to level up your business game?
Get in touch with henry@wamworks.io to find out how we are implementing innovative gamification into campaigns, internal comms, events and experiences.
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