top of page

Manipulating Reality: When AI Starts Playing Dress-Up

(All images are AI-generated)

The phenomenon of Artificial Intelligence (AI) has changed our world in a manner that not many saw coming so quickly. Because of this, we are now facing challenges which we did not foresee, such as how AI-generated images and deepfakes are reshaping how we create and consume media. These tools can conjure realistic images and videos from thin air or manipulate existing content, enhancing our ability to tell stories, create art, and even communicate with each other. However, as with many powerful tools, they can also be misused.

It's not quite Skynet-level worries yet, but AI poses a few issues already.

Despite their innovative applications, AI-generated images and deepfakes come with their fair share of challenges. They can fuel the spread of misinformation and 'fake news', creating seemingly real but fabricated scenarios. They also pose a threat to artistic integrity and copyright laws, as they can mimic styles or create replicas of protected works without authorization. This potential for misuse can result in significant harm and confusion.

You may not feel much sympathy for celebrities, but the power of deepfakes has already been demonstrated with public figures.

A deepfake image of the Pope, for instance, depicts him in a Balenciaga jacket looking stylish. Similarly, a deepfake featuring UK Prime Minister Boris Johnson was circulated, appearing to show him being arrested. These instances underscore how convincingly deepfakes can blur the line between reality and fabrication.

Should We Be Worried?

Given these examples and the potential for misuse, it's natural to harbour concerns. As these technologies become increasingly accessible and refined, the risk of deepfakes being used for harmful purposes grows. It's essential to bear in mind that whilst these tools can enrich our creative endeavours, they also have the potential to manipulate perceptions and distort the truth.

Whether is be a hand with 3 fingers or an odd-looking shape in the background, at the moment a trained eye can usually tell the difference. Even though AI will get to the point where it is impossible to tell the difference with the naked eye, there are some very bright people working on solutions so that they can be detected.

Our verdict

AI-generated images and deepfakes offer exciting new possibilities in our digital world, enabling us to push the boundaries of creativity and communication. As we journey into this new digital frontier, balancing the potential of these technologies with safety and integrity is of utmost importance.

There are some solutions to protect your brand against deepfakes, get in touch today to learn more.


bottom of page