WAM was founded on the belief that stories were being told in an unengaging way, forms which didn't give the story the attention it deserved - therefore important stories and comms were consistently losing value. 

We have evolved with this ethos always in mind even with our renewed AI focus. Always thinking how do we create technology that is actually valuable, how do we ensure people actually use it, and how can we make it sticky? This is as important with AI agents as it is with storytelling, internal comms or brand engagement.