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Interactive Digital

Digital experiences that pull an audience in and earn their attention. E-learning that doesn't feel like e-learning. Data visualisations people actually explore to learn more. Interactive games & content that outperforms the static version on every metric that matters.

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Built on the modern web. Designed to be picked up and not put down.

Web that does something - not web that just sits there.

Four shapes of interactive.

All built on the modern web stack - fast, accessible, scalable, no app to install. Each shape solves a different attention problem.
 

01

Engaging e-learning

Training content people actually finish. Branched scenarios, simulated decision-making, gamified mechanics, AI-generated practice — the modules with completion rates that don't make L&D embarrassed.

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USED FOR: Compliance · onboarding · sales enablement · technical training · behaviour change

02

Data visualisation

Numbers turned into something people want to explore — not click away from. Public-facing data stories, internal dashboards with personality, real-time visualisations of complex systems.

 

USED FOR: Investor reporting . campaign data . charitable data · public data · internal dashboards · campaign storytelling.

03

WebGL & real-time 3D

3D in the browser, no headset required. Product configurators, virtual tours, animated explainers, interactive landing pages. The bit of the web that still makes people screenshot.

 

USED FOR: Brand exploration . employee tools / campaigns . product launches · configurators · virtual tours · interactive marketing

04

Interactive games, content & microsites

The campaign that lives in a browser tab. Games, quizzes, calculators, configured experiences, narrative scrolls. All with important messaging inside, and content people send each other rather than scroll past.

 

USED FOR: Employee engagement . comms . campaign hubs · brand campaigns · narrative scroll · branded quizzes

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A few of our recent projects

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Kantar > Fifty5Blue

When Kantar Media launched its new identity as Fifty5Blue, they were looking to introduce the brand at its global summit in Montreal.


To help make it a special moment, we designed and built an immersive platform deployed on multiple large high-resolution touchscreens at the event.

Image by Lara Far

Carlsberg e-learning

Developing the tech behind a bespoke and flagship e-learning platform for all 40,000 global staff.

 

Including custom interactive front-end dev, AI assistant / expert,  granular analytics & measurement, as well as building the foundation to base future modules.

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Inchcape

Inchcape needed to educate a global workforce on corporate strategy. We were trusted to translate abstract strategy into an intuitive, high-quality 3D digital environment, whilst ensuring the platform could scale globally and provide meaningful insight and measurement.

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7000 completions.

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Bupa

Worked on muiltiple strategy campaigns with Bupa that leverage immersive technology to help deliver higher levels of corporate engagement with employees as well as learning & upskilling.

 

Including an augmented reality companion and an interactive genomics visualiser for 85k employees worldwide.

Craft, performance, and a working knowledge of attention.

From brief to live.

Designed for actual humans
Mobile-first, performance-first, accessibility-first. The work runs on the laptop your auditors are using and the phone your audience is holding — not just the design lead's M3 Max.

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Engineering, not Webflow
Built on real frameworks — React, Three.js, D3, modern build tooling — with the kind of code your in-house team can maintain. Not duct-taped no-code that breaks the moment you need to extend it.

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AI woven in, where it earns its place
Conversational characters in e-learning, generated practice questions, AI-narrated data stories, real-time personalisation. The interactive layer gets smarter the moment AI joins it — and we're built to do that.

Got a brief that deserves better than a static deck?

You are spearheading change for your organisation so let's discuss the latest tech and how it can empower you and your mission.

 

Call us for a quick chat on +44 (0)20 8050 6926
Email us at hello@wamworks.io
Or fill out our short form here

WAM

An AI-native innovation partner.

71-75 Shelton Street, Covent Garden, WC2H 9JQ

©2026 WAM WORKS Ltd

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