Showcase

Kantar Media > Fifty5Blue Rebrand

An interactive platform to help launch the new brand at the global summit.

The brief

When Kantar Media launched its new identity as Fifty5Blue, the organisation was looking for innovative and engaging ways to introduce the brand at its global summit in Montreal. It would be the first public unveiling of the new identity in front of some of its most valued clients and stakeholders.

To help make it a grand reveal and special moment, we designed and built an immersive platform deployed on multiple large high-resolution touchscreens at the event.

Jon Ferro, Head of Marketing Technology

“WAM were a pleasure to work with in the build-up to the summit. They played a key role in bringing our new brand to life at our Global Summit, helping us turn our rebrand into something our audience could actually step into and explore in a way that felt both engaging and meaningful.”

The Challenge

A corporate rebrand is a big moment, especially for a globally recognised brand like Kantar Media. So when Kantar Media unveiled its new identity as Fifty5Blue at its Global Summit in Montreal it wanted the launch to feel as ambitious as the brand itself.

The challenge was to create an experience that would introduce the Fifty5Blue identity in a way that felt modern and innovative. It also needed to present complex information in a way that was intuitive, visual and memorable so as to explain the vision and direction, being a significant move away from the old Kantar Media branding.

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The Solution

We worked closely with the Fifty5Blue team to create a shared, memorable moment that would leave an impact on the attendees.

We designed and built a bespoke interactive brand exploration platform specifically for large-format touchscreen interaction. The experience allowed attendees to actively explore the new vision and navigate the brand, products and capabilities through an immersive and gamified interface.

Key features included:

An interactive 3D globe to explore different case studies and its activities in different markets
Dynamic content modules presenting the vision, product offerings, expertise and services
Embedded video and media content to bring the brand narrative to life
Touch-optimised interaction design for large screen environments

The result

The result was a fluid, exploratory experience that transformed the rebrand from a static announcement into a digital environment that entertained users whilst also educating them about the new brand.

By combining interactive design, 3D visualisation and large-format touch technology, the platform helped turn a corporate rebrand into a shared, hands-on experience for a global audience.

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