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AI is coming for you... WPP recognise how valuable AI can be for advertising and marketing

Extremely useful AI tools are being created daily, and you don't need to be WPP to get some really amazing results from them. We can help you start your AI journey without the BS.

AI is coming for you! Well maybe not, but it in the future it will dominate all of the adverts and marketing campaigns that you can't seem to avoid. AI will, and already is, changing advertising in ways that you may have not have thought of.

Mark Reed Chief of WPP, who are the world's largest advertiser, when talking about AI said that ‘It is fundamental to WPP’s business in the future'. WPP has already been utilising AI to win clients who are eager to make the most of leading edge technology. A recent example of this is where they created an ad for Nike which used AI to make Serena Williams playing against younger herself.

“It is fundamental to WPP’s business in the future,” said Read

Overall, AI can help advertisers save time and resources while improving the accuracy and relevance of their advertising efforts. Advertisers are already using AI in a variety of ways to improve the efficiency and effectiveness of their marketing efforts. Here are some of the ways advertisers are using AI:

  1. Personalization: AI algorithms can analyze consumer data to personalize advertisements based on factors such as age, gender, location, interests, and purchase history.

  2. Targeting: Advertisers can use AI to identify potential customers who are most likely to be interested in their products or services based on their online behavior.

  3. Ad placement: AI algorithms can optimize ad placement and timing to maximize engagement and conversions.

  4. Content creation: AI can be used to generate and test different versions of ad copy and creatives to identify the most effective combinations.

  5. Predictive analytics: AI can be used to analyze consumer data to make predictions about future behavior and optimize advertising campaigns accordingly.

  6. Chatbots: AI-powered chatbots can be used to engage with customers in real-time, answer their questions, and provide personalized recommendations.

AI will be a tool rather than a replacement for people, for now anyway. It could be vital for your business, so why not start using it now?


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